CORE team
Samiko Sun
  • Partner/Manager of Trademark Dept.
  • Specialties
  • Trademark prosecution and protection, customs protection, domain name registration and dispute resolution, copyright protection
  • Profile
  • Ms. Sun starts her practice in trademark field from 2009 and specializes in trademark application and prosecution, opposition and cancellation, assignment and license, as well as administrative litigation.  As an experienced trademark attorney, Ms. Sun also specializes in recognition of well-known trademarks and strategy against trademark squatters in China.  She successfully helped a world famous luxury brand obtain well-known trademark recognition in a series of cases.  

    Ms. Sun has also published several articles in both Chinese and international journals in relation to latest influential trademark examination criteria and cases.

    She is also a big fan of the fashion industry, a hobby that has become one of her advantages when she advises luxury brands in China regarding the strategy of trademark protection.

  • Membership
  • Education
  • Beijing Science and Technology University, Bachelor, Information System and Management, 2007

    National University of Singapore, Master, IP Management, 2009

  • Professional Experience
  • Partner at Sinoway IP

    Senior trademark attorney at Kangxin Partners, P.C.

    Trademark trainee at Hylands IP

  • Publications
  • "Laws in Place, More to Come" of World Trademark Review, October of 2011;

    “Preparing for Change” of World Trademark Review, March of 2012;

    "Take Precautions before Changes—Recognition of Well-Known Trademark" of China Intellectual Property Magazine, January of 2013;

    “Infringement or Not when Passing-By?” of China IP Magazine, October of 2014;

    “Choosing the Right Weapon” of World Trademark Review, March of 2015;

    “Is Fair Use is really ‘Fair’?” of China IP Magazine, May of 2015;

    "Angel is Capricious!—Article 10.1.7 of China Trademark Law" of Wechat Account, February of 2016;

    "Laugh or Cry, The Bad-Faith Registration of SIPO's Logo" of Wechat Account, July of 2016;

    "Do Necessarily, Domain Name Management" of World Trademark Review, December of 2016;

    "Ugly Namling—The Protection of Work/Character Name" of Wechat Account, April of 2017;

    "How Does Article 15.2 Work?" of Wechat Account, September of 2017;

    "Oppose or Not? This is a Question—How to Choose Opposition and Invalidation" of Wechat Account, October of 2017;

    "Financial Brand Protection: It is about the Money" of World Trademark Review, January of 2019.

  • Recognitions
  • Ms. Samiko Sun was recognized as Trademark Prosecution and Strategy Individual in The WTR 1000 2019.  She masterminded several office actions on behalf of Bear Grylls Ventures and Bvlgari.  The sources described her as being a "proactive, helpful and pragmatic counsel who communicates her advise to foreign associates without ambiguity."